Inspirational Interior Design & Build



Vivienne Alexander

Vivienne Alexander grew up with construction and property in her blood.  Her father developed many properties, and childhood site visits inspired her to take up a property development career as an adult.  She started young by buying and developing a one-bedroom flat when only 17 years old.

Vivienne has incredible creative flair and draws on her travels around the world to produce unique, stylish interiors.  She is one of those people who rarely switches off from her day job and likes nothing better than storing away good ideas picked up from holiday destinations to reproduce the look and feel of the architecture, colours and textiles in her own work.  She also enjoys the challenge posed by difficult spaces to provide a redesign that is beautiful; works well for the people using it; and exposes all hidden potential. 

Those first steps in property development at a young age have led Vivienne on to a successful long-spanning career with extensive experience of interiors-buying at trade shows around the world; project management and creative design.  She is adept at kick-starting a project from its inception and following it through to the finished product. 

Vivienne brings terrific energy to her client’s projects and feels passionately that buildings should positively enhance people’s lives via good, well executed design.



April Freeman

April Freeman’s work in the property industry has taken her all over the world and her time in the Middle East and Asia in the 80’s particularly influenced her love of architecture, colour and design. 

She left Thailand to join her family’s UK property management business before branching out and setting up her own estate agent - Freeman Forster - in South West London. 

Freeman Forster specialised in residential lettings and property management.  Their core business comprised of letting out clients’ UK properties whilst they lived overseas.  The company prided itself on its care, consideration and careful maintenance of its clients’ assets – the company gained a justifiable reputation for looking after the properties entrusted to it as if they were its own.

April subsequently sold Freeman Forster to continue in the field of property management, eventually setting up a consultancy providing clients with advice on buy-to-let investments, property acquisition, design and renovation project management.

Throughout her career, April has ensured that clients are provided with the very best service by making strong ethical principals and values the bedrock of her businesses.


About Us

The company was founded by April Freeman and Vivienne Alexander, two friends with long careers in the property industry and a passion for creating beautiful homes and investments.  We bring together a unique blend of experience and creative energy that will benefit anyone embarking on a new project.

At Alexander White we set out to give you and your property 100% of our attention.   As property developers we understand that your property is not only a valuable financial investment, it quite often represents a personal dream – something you’re proud to own and share with others.  Buildings are extensions of the individuals who build and own them – people have an emotional stake in them.   With that in mind, we ensure that your project is a pleasurable experience from start to finish.  We are extremely proud of the fact that every one of our builds and refurbishments has resulted in beautiful spaces and that we maintain strong and positive relationships with builders and suppliers.

Alexander White takes away any of the strain usually associated with refurbishments.  We will work with you to get under the skin of your brief and gain a real understanding of what you want to achieve in terms of your vision and budget.  We’ll then set in motion everything that needs to be done to take the project from conception to completion.  Our objectives are to deliver you a refurbishment that sticks to your budget, your timescale and your vision with the added value of Alexander White’s expertise and creative flair.